Insights

Web series, clipping and startup video, explained.

Guides, comparisons and case studies for founders and marketing leads. Every figure links to its source.

Case studies
Startup video marketing case studies: series and clipping that grew reach
Startup video marketing case studies from Lovable, Ramp, Cluely and Duolingo: what they posted, the sourced view counts, and what the views did not show.
Guide
How much does a branded web series cost?
How much does a branded web series cost? Budgets depend on format, length, cadence and live action vs animation. Published ranges and a $1,800/mo option.
Comparison
Web series vs paid ads for startups
Web series vs paid ads for startups: what each buys, what you own when you stop, how to measure both, and when to run them together.
Comparison
Clipping agency vs self-serve clipping platform
Clipping agency vs self-serve clipping platform: how each works, where the budget goes, fraud and disclosure risk, and when the platform is the better pick.
Comparison
In-house video team vs video production studio: which fits a funded startup?
In-house video team vs video production studio for startups: roles to hire, where each wins, the subscription middle option, a checklist and a hybrid.